The above comment was posted in response to our most recent vid@* The comment was deleted soon after posting. But thanks to the power of Screen Shot technology, it is forever preserved in the annals of time.
Which is a good thing, because we like this comment very much.
We know that vid@’s are how a lot of people see Rabbit in action for the first time. So it makes sense that viewers would voice their reactions not only to the video content but to the concept as a whole.
But what surprises us is that in all the time that we’ve been showing Rabbit to people, this Unknown Troll is the first to make this observation. Which, we think, makes him pretty smart.
Around the office we’ve begun to speak of the “axis switch” implied by the Rabbit concept. We can explain what that means. But first..lets go back in time.
*goes back in time*
OK, we’re back in the past. It’s cool here. But it smells funny. Look. They just invented the telephone. And believe it or not, it’s a totally mind bending concept. Because for the 10,000 years the deal was if you wanna talk to someone you’re going to have to be within a few feet of them. You’ll see them. Smell them. Touch them
Then all of a sudden here’s this thing where you can have conversations with people that are nowhere near you. Nothing exists of them except their voice. Oh and also, it’s coming out of a box now. So that’s weird. This is a complete departure from the most basic assumptions that underlay the entire history of human interaction. Of all the WTF’s in human history this is one of the WTFiest!
*returns to present*
Well. We’ve recovered nicely. It would appear that we are now quite comfortable with the idea that we can communicate with people that are not within striking distance
So how does this relate to this axis?
First consider that Rabbit at its most basic is this:
A way to watch stuff with friends who are not in the same room with you.
So, what the telephone was to talking, Rabbit is to watching stuff.
But here’s our WTF moment: for all of history watching stuff together has looked like this:
See? You and your friends are on the same side of the x-axis.
But in a Post-Rabbit world, it looks more like this:
Now this is what we’re talking about. Rabbit switches the traditional axis that separates you from your friends. And in doing so, it makes your friends part of your content.
(Which, by the way, we think is an incredibly cool idea. And one that we are only at the very beginning of exploring. Because it just occurred to us.)
Anyway, this is what Our Mystery Troller was on about. And it’s actually kind of a badass observation, if you ask us.
At Rabbit, our favorite place to be is at the very edge of new and kind of crazy ideas. And our favorite thing to do with these new and crazy ideas is to hear what you think about them.
So what say you, dear readers?
Can we just do an axis switch like this?
What new and crazy things could happen if your friends were literally part of your content?
We love your ideas. Comment on our post or email us with your thoughts, no matter how random.
*(Vid@’s are a marketing tool we came up with this summer where we make a video specifically for someone who tweeted about a problem for which Rabbit can be a solution. To have a vid@ made for you, just tweet using #WatchInRabbit Let us know what you want to watch and who you want to watch it with)